Great Idea, But Who Can Afford These?

As a cyclist who is commuting more and intentionally trying to make my bike my main mode of transportation, I'm really interested in clothing that can go from the bike to the office and clothing that helps me be seen by motorists. Some of the garments offered by Vespertine definitely make me smile as they are not only fun and stylish, but are also made to increase the safety factor when cycling. However, when I went to their shop, I became dismayed over the prices. I can't even afford the short scarf. While I applaud Vespertine for creating stylish cycling safety wear, I do have to wonder, who can afford these?

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